Marketing Plan

with RYMA ACADEMY

Overall Phases for Product Launch

Phase 1: Overall Goals

What are the goals of Your Brand Product and Services ?

Phase 2: Resources

• Personnel: Internal personnel

• External: External agencies

• Budget: What is the budget?

Phase 3: Market, competitor, and SWOT analysis

• Market opportunity analysis

• Competitor analysis

• SWOT analysis

Phase 4: Milestones

• What are the milestones?

Phase 5: Key Performance Indicators (KPIs)

• KPI

• KPI

• KPI

Brand Summary

What is the brand summary?

Brand Campaigns

Name of Previous Campaign

Describe the Previous marketing efforts campaign as an overview.

Market Opportunity Analysis

Here is our general focus for this year in terms of market opportunities.

MARKET PENETRATION

What are existing markets that you can grow your share in? What are new markets to begin to grow in?

PRODUCT DEVELOPMENT

What existing and new products can you focus on to sell more to current and new customers?

MARKET DEVELOPMENT

Which markets are your competitors currently in and can you enter into?

DIVERSIFICATION

How can you diversify your portfolio of products and businesses?

MARKET PENETRATION

PRODUCT DEVELOPMENT

MARKET DEVELOPMENT

DIVERSIFICATION

Market Segmentation

Behavioral

Geographic

Psychographic

Demographic

Ideal Customer Personas

NAME

AGE

LOCATION

FINANCES

FAMILY

HOMEOWNER

PERSONAL MOTIVATIONS

PERSONAL GOALS

Competitive Analysis

Here is where your competitor analysis will go.

My Brand Competitor 1 Competitor 2
Brand Overview
Specific Value
Target Demographic
Real Demographic
Location
Products
Quality
Reputation
Market Growth
Company Culture
Social Channels
Ad Campaigns
Price
Selection
General Strengths
General Weaknesses

SWOT Analysis

Strengths

What are the internal strengths of the brand?

Weaknesses

What are the internal weaknesses of the brand?

Opportunities

What are external opportunities for the brand?

Threats

What are external threats to the brand?

Marketing Strategy

Product

What is the Product?

Price Range

What is the price range for the product?

Activity

What is the promotional strategy for the product?

Growth

What is the growth plan while the product is being launched?

Retention

How will you attempt to retain existing customers with this product?

Budget

Here is the current breakdown of the budget for the product launch. Items are subject to change as we get closer to negotiating final prices with vendors.

Item Cost per Item
Total Cost 0

Marketing Strategy

What channels will you leverage to market and Advertise this product?

Name of promotional channel

Reason for using this channel

Expected Goals/metrics

Measuring Key Performance Indicators (KPIs)

What are the specific KPIs that you will be measuring for this product launch/marketing plan?

KPI #1

KPI #2

KPI #3

How and why will you be measuring these?