What are the goals of Your Brand Product and Services ?
• Personnel: Internal personnel
• External: External agencies
• Budget: What is the budget?
• Market opportunity analysis
• Competitor analysis
• SWOT analysis
• What are the milestones?
Phase 5: Key Performance Indicators (KPIs)
• KPI
• KPI
• KPI
What is the brand summary?
Describe the Previous marketing efforts campaign as an overview.
What are existing markets that you can grow your share in? What are new markets to begin to grow in?
What existing and new products can you focus on to sell more to current and new customers?
Which markets are your competitors currently in and can you enter into?
How can you diversify your portfolio of products and businesses?
NAME
AGE
LOCATION
FINANCES
FAMILY
HOMEOWNER
PERSONAL MOTIVATIONS
PERSONAL GOALS
Here is where your competitor analysis will go.
My Brand | Competitor 1 | Competitor 2 | |
---|---|---|---|
Brand Overview | |||
Specific Value | |||
Target Demographic | |||
Real Demographic | |||
Location | |||
Products | |||
Quality | |||
Reputation | |||
Market Growth | |||
Company Culture | |||
Social Channels | |||
Ad Campaigns | |||
Price | |||
Selection | |||
General Strengths | |||
General Weaknesses |
Strengths
What are the internal strengths of the brand?
Weaknesses
What are the internal weaknesses of the brand?
Opportunities
What are external opportunities for the brand?
Threats
What are external threats to the brand?
Product
What is the Product?
Price Range
What is the price range for the product?
Activity
What is the promotional strategy for the product?
Growth
What is the growth plan while the product is being launched?
Retention
How will you attempt to retain existing customers with this product?
Here is the current breakdown of the budget for the product launch. Items are subject to change as we get closer to negotiating final prices with vendors.
Item | Cost per Item |
---|---|
Total Cost | 0 |
Name of promotional channel
Reason for using this channel
Expected Goals/metrics
What are the specific KPIs that you will be measuring for this product launch/marketing plan?
KPI #1
KPI #2
KPI #3
How and why will you be measuring these?